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The Real Estate Innovation Network at EXPO REAL 2017
After scouting over 700 startups, judging 50 pre-pitches in Stuttgart and the selection of the top 28 startups, the time had come for the Real Estate Innovation Network to prove itself at the EXPO REAL 2017. With over 4.000 visitors at the stand, over 1.920 visitors in the Innovation & Technology Forum and 1.600 visitors’ business cards with contact information requesting the presentations of the stand to be sent to them, it can safely be said that the premiere of the Real Estate Innovation Network at the EXPO REAL 2017 was a success.
The high-quality presentations by speakers such as Dr Thomas Herr from CBRE, Johannes Hoffmann from Zaha Hadid Architects and Robert Hoffmann from Microsoft attracted a large crowd of interested, curious and experienced audience members as various insights into the innovations in today’s real estate industry were presented.
The innovations of tomorrow were then left to be presented by 28 startups in the highlight of the stand: the startup battlefields. A battlefield between five or six startups took place in each of the five categories Invest, Market, Plan & Build, Smart City & Work and Manage & Operate. Here each startup pitched for three minutes followed by a five-minute Q&A session and was then rated by a panel of experts and the audience, based on various aspects such as market potential, team and innovation. After each battlefield, a winner of the Real Estate Innovation Award 2017 in the corresponding category was named. Congratulations, once again to: 21st Real Estate (Invest), Go-PopUp (Market), Wellsun (Plan & Build), Parkbee (Smart City & Work) and Igloohome (Manage & Operate)! The startups weren’t only present in the battlefields but also in the “Startup Alley” of the Real Estate Innovation Network’s stand. Here each startup was given a workspace and was represented throughout the entire trade fair. This gave the startups new networking possibilities and an active presence throughout all three days of the EXPO REAL 2017.
The Real Estate Innovation Network has created an interactive platform for innovative startups and established enterprises, experts and investors to connect, exchange ideas and build relationships. By bringing innovation to the EXPO REAL and the right crowd, step by step more and more innovation is being brought into the entire real estate industry.
The view into the future is bright for the Real Estate Innovation Network as plans for 2018 start to take on a more detailed shape and successful, international partnerships and sponsorships already start to expand. CBRE has already decided to extend their contract as a sponsor and with this and past success in mind, the Real Estate Innovation Network is on a fast track to becoming the leading platform for Innovation and technology in the real estate industry in Europe!