EstateGuru operates an online peer-to-peer lending platform, through which well-established SME-s can obtain funding directly from private and institutional investors. As banks have tightened their lending criteria and follow strict patterns of financing and terms, EstateGuru is the means to solve funding issues for great companies that otherwise could not obtain funding from banks. Moreover, normally real estate investments have a fairly high barrier of entry and information asymmetry related to it - EstateGuru enables asset-backed investment opportunities for investors. The firm's historic annual interest 12.5% along with €0 loss of capital are some of the most appealing statistics compared to other traditional finance institutions. The firm's proof of concept can be found in the loan volume of €60 million from which €25 million has already been repaid.