all Advisory Board Members
Julia Arlt
Global Digital Real Estate Leader
PwC Advisory Services

Julia Arlt is an innovation real estate director @ PwC since August 2017.
She co-founded the Austrian PropTech Initiative, co-initiated the European PropTech Initiative and co-founded the international FUTURE: PropTech event platform.

In her career she supported several PropTech start-ups to excel.
Her field of expertise encompasses profound venture capital experiences, identifying investors, facilitating strategic collaborations, securing lighthouse customers, preparing international expansion and launching new products.

Furthermore, Julia raised funds, closed M&A deals and supported venture capital firms in deal sourcing.

Julia lectures at universities and is a frequent speaker at international conferences.

»2017 marks a turning point, finally PropTech has built such a momentum that it’s here for the long term, despite the fact that real estate is a slow moving asset class and that the industry is highly conservative. Several PropTech unicorns like WeWork, Airbnb, Opendoor, Zillow have paved the way. Our FUTURE: PropTech´s 2017 research paper on the UK real estate market, underpins the fact that PropTech is seen as an enabler for real estate. Organisations that embrace PropTech will gain a significant advantage over their competitors. Thus, it’s essential to invest in the future and to enhance the digital competence. The new battleground will be data, and the value of data will change as it becomes more commoditised over time - knowledge and expert services will be required more than ever. The company’s culture defines the strategy, not technology drives digital transformation! Consequently many organisations will have to change their cultural mindsets to increase collaboration and encourage risk taking. The talent challenge starts and you have the opportunity to meet some bright minds to collaborate. The REIN initiative and its European wide PropTech challenge is a logical consequence to foster innovation and nurture business at the Expo Real trade fair.«